Templates Agency & Services
Agency & Services · Financial model
Agency Financial Model Template
A services business sells time. This template builds revenue from billable headcount, utilization, and bill rates, then subtracts fully-loaded delivery cost to reveal gross margin — the number that tells you whether each hire actually pays for itself.
What this template builds
- Revenue from billable staff × utilization × bill rate
- Fully-loaded delivery cost (salaries + benefits)
- Gross margin per billable head
- Overhead: sales, admin, tools, and office
- Full 3-statement forecast with cash timing
Key drivers & benchmarks
The numbers that shape a Agency & Services model — and roughly where healthy businesses land.
Frequently asked
How do you model an agency or consulting business?
Build revenue from billable headcount multiplied by utilization and bill rate, subtract fully-loaded delivery salaries to get gross margin, then layer in non-billable overhead and flow it into the three statements.
What utilization rate should an agency target?
Most healthy agencies run billable utilization of 70–85%. Too low and margins erode; too high and delivery quality and retention suffer.
Build your Agency & Services model now
Describe your business in a sentence and AI assembles the full 3-statement model — then edit every assumption yourself.
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