Templates E-commerce
E-commerce · Financial model
E-commerce Financial Model Template
E-commerce margins hide in the details: product cost, shipping, payment fees, returns, and ad spend. This template builds revenue from orders and average order value, strips out the real cost to deliver a sale, and shows contribution margin before it flows into cash and inventory.
What this template builds
- Revenue from orders × average order value (AOV)
- COGS, shipping, payment fees, and returns
- Contribution margin per order
- Marketing spend modeled against ROAS / blended CAC
- Inventory, cash, and the full 3-statement forecast
Key drivers & benchmarks
The numbers that shape a E-commerce model — and roughly where healthy businesses land.
Frequently asked
How do you build an e-commerce financial model?
Start with orders and average order value to get revenue, subtract product cost, shipping, payment fees, and returns to reach contribution margin, then model marketing spend against ROAS and flow everything into inventory, cash, and the three statements.
What is a good contribution margin for e-commerce?
After shipping, payment processing, and returns, a contribution margin of 20–35% is healthy. Below that, paid acquisition becomes hard to make profitable.
Build your E-commerce model now
Describe your business in a sentence and AI assembles the full 3-statement model — then edit every assumption yourself.
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