Templates SaaS
SaaS · Financial model
SaaS Financial Model Template
Subscription businesses live and die on retention and unit economics. This template builds recurring revenue from the bottom up — new logos, expansion, and churn — then flows it through gross margin, sales efficiency, and cash so you can see when the model actually turns cash-flow positive.
What this template builds
- MRR / ARR build-up: new, expansion, contraction, and churned revenue
- Gross margin after hosting and support costs
- CAC, CAC payback period, and LTV:CAC
- Headcount-driven S&M, R&D, and G&A
- Fully linked income statement, balance sheet, and cash flow
Key drivers & benchmarks
The numbers that shape a SaaS model — and roughly where healthy businesses land.
Frequently asked
What should a SaaS financial model include?
A complete SaaS model builds recurring revenue from new, expansion, and churned MRR; applies a gross margin after hosting and support; models CAC and payback; and links everything into an income statement, balance sheet, and cash flow so you can see runway and profitability.
What is a good churn rate for SaaS?
Monthly logo churn of 1–3% is typical; best-in-class enterprise SaaS is often below 1%. What matters most is net revenue retention — above 100% means expansion outpaces churn.
Build your SaaS model now
Describe your business in a sentence and AI assembles the full 3-statement model — then edit every assumption yourself.
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